Hello friends,
This is my monthly LinkedIn features newsletter. I like to keep you updated on all the LinkedIn changes.
Before we dive in, let's reflect. What a month we just had. There has been much excitement in the air. We saw the solar eclipse and it was spectacular. The special glasses were essential, don't you think?
Now we are back to normal waiting for the warmer weather.
And on the professional front, I hope you have been leveraging LinkedIn for your business or career. Shall we get started with some updates?
LinkedIn Updates – April 2024
For Companies:
👉 LinkedIn is testing a new premium experience for company pages. This will include a custom CTA button, custom testimonial, AI-powered post assistance, premium logo, and access to who visited the page. Better still, LinkedIn will auto-invite engaged members to follow your page. This option will roll out gradually.
👉 Page messaging is rolling out now to all pages. Just be aware so you don't miss a valuable message from a prospect or candidate.
👉 Companies can now leverage LinkedIn for influencer marketing. Pages can boost thought leadership posts from individuals. This is in addition to the options for the employee posts.
For Job Seekers
👉 Recruiters can now validate their LinkedIn profile, which is good for everyone. Glad to see this feature. Unfortunately, some scammers prey on job seekers with phony job opportunities. This will mostly be visible for those who work at larger companies and have purchased the Recruiter license.
For Creators:
👉 Our readers can now reply to our posts in Collaborative articles. These will be very interesting to read.
👉 Big news. The beta test for a video tab in the Mobile app is expanding. Yes, it's kinda like TikTok. Every video is in the vertical format. I am a beta user of this feature. The question is whether I will create videos. Here are my two posts about it. Post 1 Secret. Post 2 Video
👉 Now you can find Collaborative articles in the main post search section using the filters. This is good news.
👉 Newsletter subscription buttons are available for premium users. Also good news.
👉 We should all be interested in growing our following and audience. Use the follow link to create a button...... which is under the Creator Mode. Funny, this was supposed to be going away. When it does, then this feature will be moved somewhere. Here it is ⬇️
👉 Look for enhanced notification options. Under groups and pages, select to receive all posts, highlights, or no new posts. So what to do? Pick your most strategic groups and pages and make sure you are being notified about activity.
Interesting for all:
👉A passkey option was added to Setting & Privacy. Do you like this kind of secure login? If so, go to "Sign in & security", then select "Account Access", and then "Passkey."
👉 LinkedIn is testing a premium "takeaway" feature that displays their summary of your post. No, thank you. I do NOT like them doing this. I don't want LinkedIn to summarize my content with AI. Questions are OK ( and also coming) but not summaries.
👉 Freelancers. Look for a "Request Services" tab in the Services section of your profile. I keep waiting for this one.
👉 Look for expanded menu options under the share option. This includes Repost with thoughts; Repost; Send Message; or Copy Link. Which will you use? Remember to comment first.
👉There are several new settings that you might want to switch off especially if you don't want LinkedIn to use your profile data to populate ads for you. Check them all out under "Privacy and Settings" then go to "Advertising Data." Because of the recent changes I went in there and decided to turn them all to Off.
👉 Do you want Page owners (companies) to download your data? If not, go to this new setting and turn OFF. Go to "Privacy and Settings" then "Visibility" section and then "Page owners exporting your data." Here is what it looks like
👉 Look for enhanced notification options. Under groups and pages, select to receive all posts, highlights, or no new posts. So what to do? Pick your most strategic groups and pages and make sure you are being notified about activity.
April Gratitude and Advice Corner:
👉 Supercharge your events with LinkedIn. Here's my post.
👉13 LinkedIn Power Tips for Employees. Here's my newsletter article.
👉 Of course, I had to create a post and poll about the Solar Eclipse. Here it is.
👉 Thankful for my client, the University of Northern Iowa's Wilson College of Business. Here is my gratitude post.
👉 Grateful for the NSA New England group. We met in Portsmouth NH. Here is my invitation post. And here is the gratitude post.
👉 Thankful for the NBB group. This month's class was about leveraging LinkedIn for events. Here is my post.
👉 The BIG news is that I announced about my new book on LinkedIn. But those of you who receive this monthly note already know about it. Here is the post.
👉 Grateful for my friend Robbie Samuels and his new Biz Book Hub. Post
LinkedIn Profile Team Audit 🔍
Wondering how you are faring with YOUR LinkedIn presence or your team?
Let us audit your team and provide you with some valuable (and free) insights!
📘. Book Information
Where to order:
🇺🇸 USA Amazon.com
🇨🇦 Canada Amazon.ca
🇬🇧 UK Amazon.co.uk
🇦🇺 Australia Amazon.com.au
Extreme gratitude for the wonderful ♥️ book reviews - check out my newest review about LinkedIn for Personal Branding:
Thank you so much, Ari
Extreme gratitude ❤️ for the wonderful ♥️ book reviews:
I appreciate every book review. Testimonials and reviews are so important for authors.
I am happy to report that we are now up to 231 reviews for LinkedIn For Personal Branding: The Ultimate Guide.
Major 2024 Program Areas 📆 ❄️........ Let's set up a time to discuss how to activate your organization
👉 B2B Sales Boost
👉 LinkedIn Sales Navigator Training
👉 LinkedIn Brand Ambassadors
👉 Reimagine Your Event
👉 Hiring Heroes
✔️ Interesting Ways that We Help Companies: Did you know?
Our #1 focus at PRC is helping companies, leaders, and employees to succeed in their mission by leveraging LinkedIn. This includes:
✔️ Company branding and re-branding
✔️ Sales and Business Development
✔️ Hire Better. Hire Faster.
✔️ Thought Leadership and Visibility
✔️ Event Marketing
Who and How do we help at Colleges and Universities?
✔️ Faculty and Staff: University co-branding.Thought Leadership. Amplify school presence.
✔️ Students: LinkedIn Training and online courses. Speaker for Career or Communication Classes OR at Career Events. Live or virtual.
✔️ Alumni: Reunion or Special event speaker. Live or webinar.
Like More Ways to Keep Current with LinkedIn? Three Ways Now
If you love learning about LinkedIn, you will want to subscribe and get my newsletter articles sent to your LinkedIn message box!
1. Get access to Sandra's LinkedIn Newsletter (Versus this one which is the monthly feature update email).......... Subscribe here
2. Another tip: Be sure to connect or follow me. If you don't want to miss my posts, please click on the bell 🔔 at the top of my profile.
3. Finally, another newsletter for businesses.....called LinkedIn Business Power. Subscribe here
Thank you all - Happy Spring 🌸 🌼 🌹
Stay Safe and Healthy!
Sandra
PS Please feel free to reply to this email if I can assist you with LinkedIn.
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