Sandra Long

Hello Friends

What a crazy month for me! I will share my personal update at the end of this letter so I can dive immediately into the LinkedIn feature changes. August was a big month for new features. So why wait?


LinkedIn Updates - August 2022

For Organizations:

πŸ‘‰ Upgrade your event strategy with advice from LinkedIn...... and learn about their new Events Framework. Learn more here

πŸ‘‰ For Groups: Streamline the acceptance criteria and process; set up an automatic welcome message in your group. Nice.

πŸ‘‰ Diversity Nudges: Companies that hire with LinkedIn Recruiter can get nudges to more easily find DE&I candidates.

πŸ‘‰ Meet the Hiring Team: Display the hiring manager and team profiles on job postings.

πŸ‘‰ LinkedIn launched the LinkedIn Collective for B2B marketers.

For Careerists and Job Seekers:

πŸ‘‰ Career Milestones Display: This is being tested.

πŸ‘‰ Demonstrate Transferrable Skills - This is a new BETA feature. Find it in your skills section. It allows you to highlight Sales, HR, Marketing, or Project Management.



Interesting for all of us:

πŸ‘‰ Template option for posts: This is a new content option. Here is the information, and my example in this post.

πŸ‘‰ Carousel posts! Mix texts, images, and videos for a powerful post. Will be available to everyone in the fall.

πŸ‘‰ Pin top comments to post. Love this feature idea and can't wait to get it.

πŸ‘‰ Clickable links for posts: I just got this and will test it for you in September.

πŸ‘‰ Link stickers: The jury is out on this one. I will be checking it out.

πŸ‘‰ Discover feed: Coming your way. This should be worth exploring. Find events, newsletters, and videos.

πŸ‘‰ LinkedIn Contacts Manager. First, let me say that I am highly skeptical of this one. In the past, you could upload and sync your Google contacts, and now LinkedIn has expanded the functionality. But I say....WHY do this? Instead, send a personalized note. Be sure to take control of your invitations.


LinkedIn Profile Team Audit πŸ”

Wondering how you are faring with YOUR LinkedIn presence or that of your team?

Let us audit your team and provide you with some valuable (and free) insights.


And check out why it matters


Book Information:

Mini book trailer


Where to order:


πŸ‡¨πŸ‡¦ Canada

πŸ‡¬πŸ‡§ UK

πŸ‡¦πŸ‡Ί Australia


Extreme Gratitude ❀️ for the Wonderful ♥️ Book Reviews:

I appreciate every book review. Testimonials and reviews are so important for authors.

I am happy to report that we are now up to 135 reviews for LinkedIn For Personal Branding: The Ultimate Guide.

Thank you to all of you who have written a review for me. Every review is priceless to me.


My Recent LinkedIn Newsletter articles

LinkedIn Feature Updates for the First Half of 2022 Article

Five Productivity Hacks for LinkedIn Power Users Article

Dance with Enthusiasm: Six Personal Branding Advantages for Amazing Companies - Article

Ten Awesome Places to Add Links to Your LinkedIn Profile - Article

The 10 Biggest Strategic Mistakes on Your LinkedIn Profile Article

LinkedIn Audio Events User Guide - Article

OR Better Yet..........Subscribe


Interesting Ways that We Help Companies: Did you know?

Our #1 focus at PRC is helping companies, leaders, and employees to succeed in their mission by leveraging LinkedIn. This includes:

βœ”οΈ Company branding and re-branding

βœ”οΈ Sales and Business Development

βœ”οΈ Hire Better. Hire Faster.

βœ”οΈ Thought Leadership and Visibility

βœ”οΈ Event Marketing


Who and How do we help at Colleges and Universities?

βœ”οΈ Students: LinkedIn Training and online courses. Speaker for Career or Communication Classes OR at Career Events. Live or virtual.

βœ”οΈ Staff: Upgrading LinkedIn knowledge. Latest trends and insights. Live or webinar.

βœ”οΈ Alumni: Reunion or Special event speaker. Live or webinar.

More Info


August Gratitude and Advice Corner:

πŸ‘‰ Thank you to the hiring manager class attendees in August. Here is my post.

πŸ‘‰ Thank you to NBB and the Prospecting Class. Here is my post.

πŸ‘‰ For continuous learners, here you go


My Personal News

I recently relocated after many years in Westport Connecticut. What a summer I had with packing and saying goodbye. I wrote this LinkedIn post about my new temporary office. And read it to find it where I am now... Check it out here.


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Thank you all - Be Sure to Stay Safe and Healthy.




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