Marketing Support Services

Marketing Support ServicesDigital disruption is here.  It’s right here at the corner of marketing and sales. The new paradigm for B2B companies is that sales and marketing are now partners in this digital world. These two departments now need to work together to increase brand visibility, build trust, and engage with prospects online.

Most of today’s buyers are online and researching your company before engaging with a seller.  In the B2B world, decision-makers are using LinkedIn to find vendors and to validate any referral recommendations.

Does your marketing team have the time or expertise to develop or execute programs or campaigns? Do they have time to keep up with all the LinkedIn and social changes that happen every day?

Post Road Consulting can help in many ways including:

  • Develop or guide a program or campaign for you.
  • Execute your plan or campaign. Assist your team.

Specific marketing programs may include:

  • LinkedIn Branding – Pages and profiles for Company, employees, and senior executives to attract and impress prospects and clients.
  • LinkedIn Community via Groups – Creation, management, or training to attract and engage prospects. Generate new leads or brand awareness.
  • LinkedIn Advertising – Creation, management or training to assist your team. Generate new leads or brand awareness.  
  • Event support – Optimize your event or trade show efforts by leveraging social media. Increase booth traffic or increase number of sales conversations.
  • Sales training, support, and enablement – Training and tools to support your teams.

Let's have a conversation about your marketing goals! Contact us.