LinkedIn Expert Training – LinkedIn Trainer in Farmington

LinkedIn Speaker

Post Road Consulting LLC Owner Sandra Long is a corporate and university speaker who specializes in LinkedIn for business and career. Sandra speaks at conferences, companies, association meetings and universities. Her presentations include:

  • LinkedIn and Personal Branding
  • Real Relationships and The LinkedIn Connection
  • Be a Social Leader: What you Need to Know Now

LinkedIn Training

Post Road Consulting LLC offers LinkedIn training and consulting for corporations, organizations, universities, and associations. Corporate LinkedIn Training is available for sales, recruiting, career development and personal branding purposes. Post Road Consulting’s typical training clients are:

  • Sales teams who are trying to enhance their sales results using LinkedIn. PRC helps the team with personal and company branding, profiles, company pages, network building, and sales strategies. We also help them to upgrade and fully leverage the LinkedIn premium services, such as LinkedIn Sales Navigator, if beneficial and suitable for their sales process.
  • HR and Recruiting teams that are using a combination of LinkedIn Recruiter licenses, LinkedIn Company pages, and Job postings for talent acquisition. Our HR customers are interested in branding, building a talent pipeline by networking and various LinkedIn search strategies.
  • Marketing teams who are interested in instituting Social Selling or Employee Advocacy programs. Often they have compelling company content to share on the LinkedIn platform. We help the marketing team to integrate their efforts with Sales and effectively introduce Social Selling.
  • Teams of all functions (and from various industries) that are introduced to LinkedIn for personal and company branding, network building and thought leadership. Post Road Consulting is experienced working with engineering, legal, accounting, finance, customer service, operations and all major corporate functions.
Customer Reviews from Farmington
Andrew Jones from Farmington, CT
5 Stars
Reviewed on Review Central
Mar 11th, 2019
Our company recently engaged Post Road Consulting to help our sales and marketing teams with their LinkedIn profiles. Owner/Trainer Sandra Long and Consultant Craig Patton provided step-by-step instruction while all associates updated their profiles, “live,” as they learned. Later, Sandra met with our VP of Sales for a second session about specific strategies and tactics for using LinkedIn for prospecting. She reminded everybody that, with so much information available online, customers have gained more control of the buying process. “If we don’t craft our own stories, we’ll be known for what others want to know us for,” Sandra advised. Helping that, she said, is our ability and willingness to be “thought leaders”: creating informational content that educates our target markets (as opposed to promotes to them), as well as commenting on and sharing others’ content. These are good lessons for making the most of this powerful social media platform.
Maureen H from Farmington, CT
5 Stars
Reviewed on LinkedIn
May 20th, 2015
We enlisted Sandra for our larger medical products division and were so impressed that we then brought her in to help grow our custom products division. We had a great learning experience and look forward to reporting back with some new business wins and most of all growth from the use of Linked-In as a tool for prospecting as well as networking. She had great tips and I especially love her emphasis on etiquette and looking for measurable results.
Ron C from Farmington, CT
5 Stars
Reviewed on LinkedIn
Nov 20th, 2014
Ms. Long was the guest speaker at an association dinner and shared tips to improve our networking and use of LinkedIn as a business tool. I was so impressed that I not only invited her to provide training for my company; I also recommended her to another business that was also impressed with her ability to enhance marketing and networking through Linked In
Noel T. from Farmington, CT
5 Stars
Reviewed on LinkedIn
Apr 8th, 2014
Sandra did a great job training our sales force on how to increase sales with LinkedIn. We learned how to create a strategic profile; the rules of etiquette; how to network and use as a prospecting tool; the benefit of following groups and companies; and how to fit this tool into our sales process. Our team made significant progress in only one week!