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For most people, writing in the first person is most appropriate. “It’s more compelling and approachable,” says Long. Just be careful not to sound too braggy or self-centered in your profile. Instead, paint a picture of how you work with others or help clients.
Avoid referring to yourself in the third person, which can come off as stodgy — or worse, like an obituary. And always include some kind of a call to action: View my website, reach me at this email, or sign up for an exploratory call.
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