06880 Blog Features Sandra Long - March 20, 2017
Sandra Long was featured in the "hyper local" and "hyper successful" blog called 06880 about Westport Connecticut, written by Dan Woog.
Dan tells a rare story about himself and how he transformed from a LinkedIn non-believer to a person now finding opportunities. He is converted!
Sandra reworked Dan's LinkedIn profile, with the assistance of another Post Road Consulting team member Craig Patton. Here's Dan's blog post:
---------------------------------------------------------------------------------------
Sandra Long is Totally LinkedIn
Sandra Long did not like my LinkedIn profile.
At first, I didn’t care.
In my social media life, the networking website ranked far below Instagram and Facebook (not to mention “06880”). It hovered just above Google Plus — but not by much.
Yet when Sandra — a longtime Westporter who offers LinkedIn training for businesses and individuals, as well as profile makeovers for executives, consultants, attorneys and other professionals — offered to spruce mine up, I said, “why not?”
Yet I was about as enthusiastic as when I had a root canal. But then I met Sandra. And once she went to work — drilling down through my profile, into my life, work, passions and dreams — I was all in. All LinkedIn, I should say. I had been agnostic about LinkedIn’s potential. But Sandra is a true believer. “You’re missing lots of opportunities,” she said.
I considered myself a freelance writer. I didn’t see how LinkedIn could help. Yet Sandra had already stalked me — I mean, done her homework — and thought that tying together everything I do would help my overall “brand.”
“You write. You coach soccer. You’re an expert on Westport. You’re an LGBT activist and mentor,” she noted. A stronger LinkedIn presence — including keywords, which I sorely lacked — could help people find me, leading to paths I never expected.
And, she pointed out, my entire internet presence was a mess........click here for full article and to learn about Dan's transformation