When a company is looking for a commercial real estate partner, they typically have some specific criteria in mind. They want someone who is:

• A trusted advisor,

• An expert in the local market or markets involved,

• An expert with the specific type of development or properties involved,

• Someone well established and connected within the industry, and

• A pro who is approachable and easy to contact

Your LinkedIn profile provides you with the tools to check every box. A profile that is up to date and filled with relevant information about your current role, evolving expertise, business approach, organizational memberships, awards, etc. demonstrates your attention to detail and how established you are. You can extend that by including videos, photos, presentations, and links to external content that showcase your knowledge and work with clients. The About section provides ample space to convey your personal brand and inspire your prospects.

Let’s dive into the seven tips:

1. Be Memorable

LinkedIn now offers you the chance to add a 30 second video on the top of your profile! This would allow you to greet prospects to your profile. You can make yourself more approachable with a friendly low-key welcome video. Couple this strategy with a well written About Essay so every profile visitor will feel motivated to work with you.

2. Be Visual

Your profile photo and banner are particularly important choices. It’s best to use a professional headshot, preferably the same image used on your corporate bio or other company materials. Similarly, consider using a banner image that includes your company’s logo. Both choices will demonstrate that you are a team player and connect you more closely with your company’s branding. Photos of project sites, completed buildings, or skylines are also b choices for commercial real estate industry profiles.

3. Be Easily Found in Search

In the introduction card, you can list your location to be the closest metropolitan area rather the town or area of your zip code. This simple change will improve the chances of you being found in a search result while also making it clear about your major market focus. Strategic use of keywords in your headline can also improve search results and increase the chances of a user visiting your profile when looking for someone with expertise related to their company’s specific needs.

4. Make Sure Your Prospects Can Easily Contact You

Taking these steps will help you to make a great impression on visitors to your profile, but it won’t do you any good if they can’t easily contact you. Make sure your Contact Information fields are complete and add a call to action in your About essay that includes a way to reach you. It’s up to you which numbers and addresses you use to manage the incoming calls and emails. Everyone has their own preferences. But be sure to include something.

5. Display Any Professional Affiliations

Consider adding any professional organizations that you are affiliated with in the Organization section of your profile. This may include:

• CCIM Institute

• SIOM

• NAIOP

• Urban Land Institute

• ICSC

• CREW

• NMHC

• and others

6. Grow Your Strategic Network and Your Business

Once your profile is complete with visual and factual detail, you should turn your focus to interacting on LinkedIn and growing your network. Look for ways to add to the conversations happening everyday on LinkedIn, particularly on topics related to your focus areas. You can start by reacting to posts made by coworkers, clients, or industry organizations. Be sure to send friendly NO Pitch messages and invitations to connect to your clients and prospects. Always add a personalized note with each invitation to make the best impression.

7. Leverage Your Company’s Content

Always interact with your company’s posts, especially when they celebrate good news or make major announcements. Doing so is one more way to show you are a dedicated member of a team. Along the way, your network will grow. Your insightful comments will draw attention and people will send you requests to connect.

By keeping your LinkedIn profile up to date, using the latest features, and engaging with others on the platform, you communicate that you are proactive and engaged. After all, no one wants a commercial real estate partner who sits back waiting for opportunities to find them. Be as proactive on LinkedIn as you are off it.

Thank you from Sandra Long and Post Road Consulting!

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