Twitter for Business by Sandra Long

Twitter for Business

Twitter is a potent real time information tool for business. The 2007 start-up company now boasts over 500 million tweets per day and over 230 million active users. Customers that follow and engage with your business on Twitter are more likely to purchase and recommend your company.

Some of the most popular ways for businesses to leverage Twitter include:

  • Identify and engage with prospects or candidates
  • Promote open job opportunities or special sales
  • Listening, learning and networking
  • Customer service and engagement
  • Enhance brand value
  • Amplify real time events or promotions

Success with Twitter begins with an optimized account page. The next step is to learn to actively engage with authentic conversations, listening for opportunities, and sharing of great content. You will be amazed at the breadth and depth of conversations and sharing that is possible with Twitter.