Should we Have a Facebook Company Fan Page? by Sandra Long

Facebook company fan page benefits

One of the most popular social media platforms that businesses use to engage for marketing and recruiting purposes is a Facebook Company Fan Page. We have even heard many marketers say that a Facebook fan page can be more important than a company website!

Consider these benefits:

* Your fans and followers will be showing and sharing that they are your fans on their walls and to their friends

* Your company can communicate regularly using "updates" which will show on your fan's home feeds

* Your updates and posts can be scheduled and automated

* Facebook business pages can host applications (apps) built into the page which increases client and candidate engagement

* Use your Facebook Company Page to create a personalized connection with your customers or candidates by posting photos, videos and stories

* Consider the option of Facebook ads, sponsored posts or contests to accelerate your reach