One of the most popular social media platforms that businesses use to engage for marketing and recruiting purposes is a Facebook Company Fan Page. We have even heard many marketers say that a Facebook fan page can be more important than a company website!
Consider these benefits:
* Your fans and followers will be showing and sharing that they are your fans on their walls and to their friends
* Your company can communicate regularly using "updates" which will show on your fan's home feeds
* Your updates and posts can be scheduled and automated
* Facebook business pages can host applications (apps) built into the page which increases client and candidate engagement
* Use your Facebook Company Page to create a personalized connection with your customers or candidates by posting photos, videos and stories
* Consider the option of Facebook ads, sponsored posts or contests to accelerate your reach