45 Million profiles are viewed on LinkedIn every day. This is a statistic that is only going up. Every second two new people are joining LinkedIn. The biggest growth segment for LinkedIn is college students and new graduates. The Millennials are already fueling much of this growth, but it's happening across all age and gender segments. LinkedIn user growth is global. The platform is now available in 24 languages.
Your clients, prospects, and candidates are looking at your team or company online. The LinkedIn profile has become the new first impression. Most of those views are happening before a sales meeting or interview. You can expect additional profile views if your team is making presentations, working with the media, or attending events.
Your employees should be the best brand ambassadors for your company. Your brand includes both the marketing brand and the employer or talent brand.
More and more companies, teams, and departments are making the decision to help their employees be the best possible ambassadors for the business with a LinkedIn Personal Branding program from Post Road Consulting. We help your employees display their special expertise along with your company brand.