Nancy Collamer's article on Next Avenue and Forbes references Sandra Long and her book, LinkedIn for Personal Branding: The Ultimate Guide.
1. Invest in getting a professional photo taken.
2. Craft a more strategic headline.
3. Ask for LinkedIn Recommendations.
4. Manage your Featured Skills and Endorsements.
5. Incorporate photos and video.
6. Show off your expertise with SlideShare.
7. Blog with LinkedIn Publisher.